The Challenge

For some organizations, annual holiday greetings can bring up communications questions: Can we convey an appropriate message while staying on-brand? Should we market our work or services without being overly promotional or tacky? The answer, of course, is yes!

The Solution

For several years, Content Communicators has been developing and producing an animated holiday card series for members and friends of AMERIPEN, a trade association dedicated to improving packaging and the environment. Given the organization’s mission, our team brainstormed connections between sustainable and eco-friendly packaging and the holidays. From concept creation, scripting, and character development to illustration, animation, and audio overlay, our team united the ideas of sustainable packaging keeping food fresh and protecting items in transport with holiday scenes and well wishes—some poignant, some humorous but all without clouding the organization’s important messages to members.